There's almost 5 million Kiwis living in New Zealand, and every one of us brings something unique to the table.

Kiwis got their first taste of Vogel’s 50 years ago – a lot has changed since then, but there’s also quite a bit that’s stayed the same. Like the fact our little country is pretty unique, just like us Kiwis.

Unique backgrounds, experiences and ways of doing things blend together to create something quite special – we reckon it’s all a part of what’s made New Zealand the amazing place it is today.

To celebrate our 50th we wanted to capture some of that magic. So, we brought eight
strangers together over a breakfast of Vogel’s. As they tell their true, unscripted stories they come together, they laugh, they cry, but most importantly they connect with each other.

This experience, which we’ve captured on film, is a celebration that every Kiwi, no matter who they are, brings something unique and special to the table. And we love that. Because when all is said and done, it’s what makes us, us.




Find out more about their stories

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